We rebuild websites that have stopped doing their job.
Redesign, migration, CMS, and AI — for organizations whose site is slow, hard to edit, or shutting people out. You get something measurably better, and the numbers to prove it.
Four things we're good at — and the projects that prove it.
Redesign, migration, CMS, and AI. Most projects are some combination of the four. Here is what each one actually looks like when we ship it.
A site that works for everyone who needs it.
Turning Point serves survivors of domestic violence. Their old site had no headings, unlabeled donate fields, and a contact address that bounced. We rebuilt all 20 pages at the same URLs.
- Lighthouse performance from 56 to 98 — on the same content
- Zero accessibility violations across all 23 routes
- Safety features rebuilt: exit-site, history wipe, pinned hotline
Off the old platform, without losing the site.
Nature West was stuck on an aging WordPress theme — duplicated permalinks, dead links, heavy embeds dragging mobile performance down. We crawled all 19 pages, restructured them into clean routes, carried the brand across intact, and rebuilt it static.
- Every page carried over — restructured, not dumped
- 96 mobile / 100 desktop performance, 98 average SEO
- Hosting bill measured in dollars, not hundreds
Updating the site shouldn't need a developer.
Staff, board members, job postings, events — structured content types, not a page builder you're afraid to touch. Changing the board roster is editing a list entry. Headless where it earns its keep, traditional where it doesn't.
- Content modeled around what you actually publish
- Preview that shows the real page, not an approximation
- Editor training and documentation, handed over at launch
Assistants that know your content — not a bolted-on widget.
For Vectre we built an assistant that walks prospects through a senior living community, answers questions about floor plans and availability, captures the lead, and logs the conversation to their CRM.
- Answers grounded in your own pages, with citations
- Session isolation so every visitor gets their own thread
- Leads and transcripts pushed straight into your CRM
Same approach, different problems.
CivicAI Navigator
A launch-ready marketing site for a government AI platform — 98/100 Lighthouse on a 14kb CSS footprint.
Read the case study
YourTour
Search, filtering, automated test coverage, and an AI message generator for a live sales platform.
Read the case study
Hi, I'm Jay.
I've spent 20+ years building websites and digital platforms — from enterprise systems for the NFL and Georgia.gov to large-scale projects for Vanderbilt Medical Center and VisitTheUSA. I also maintain decoupled.io, the open-source architecture framework behind a lot of this work.
There's no account layer here and no handoff to a junior team after the pitch. The person who scopes your project is the person who builds it, and the numbers in these case studies are ones I measured myself on the deployed site.
Jay Callicott · Founder · Little Rock, AR
Send us the URL.
We'll come back with what we'd fix first, what it would cost, and whether it's worth doing at all. If we're not the right fit, we'll say so.